Pure Energy Dance
2024
wordpress
frontend
small business

Pure Energy Dance

A vibrant dance studio website that captures the energy and passion of movement through dynamic design and seamless user experience.

The Story

A vibrant dance studio website that captures the energy and passion of movement through dynamic design and seamless user experience.

The Challenge

Pure Energy Dance's original website was built on a generic, off-the-shelf WordPress theme that was slow, not mobile-friendly, and failed to capture their brand's vibrant energy. The class registration process was a clunky, manual email exchange that created administrative headaches and led to a high drop-off rate for interested parents.

The Solution

I engineered a complete digital overhaul by developing a fully custom WordPress theme tailored to their brand. The solution focused on two key areas: 1. **Custom Theme Development:** I built a lightweight, high-performance theme from scratch, ensuring fast load times and a flawless mobile experience. This allowed for a unique, energetic design that standard themes couldn't offer. 2. **Integrated Booking System:** I integrated a professional booking and scheduling plugin, configuring it to allow parents to easily view class schedules, filter by age, and register their children online in a single session. This eliminated the manual email process and provided the studio with a centralized dashboard to manage enrollment.

Project Details

Year

2024

Client

Pure Energy Dance Studio

Duration

6 weeks

Services
wordpress
frontend
small business

Technologies

WordPress
PHP
JavaScript
CSS
Booking Plugin Integration

Visual Journey

Explore the complete visual story of this project through detailed screens and interactions.

Pure Energy Dance screen 1

Project Overview

Complete project overview showcasing the design and functionality

Results & Impact

The measurable outcomes and positive impact this project delivered.

Increased online class registrations by 50% in the first semester after launch.
Reduced administrative time spent on manual registration by 10 hours per week.
Boosted mobile user engagement by 60% due to the new responsive, mobile-first design.
Empowered the studio owner to manage their own class schedules without needing a developer.
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