Calaways Solutions

The Story

A comprehensive business solutions platform with full-stack development and integrated management systems.

The Challenge

Calaways Solutions, a B2B consulting firm, needed a highly professional and credible digital presence to attract corporate clients. Their previous site was a basic, off-the-shelf WordPress theme that failed to convey their expertise, looked generic, and did not have a clear system for capturing and qualifying high-value leads.

The Solution

I developed a fully custom WordPress theme and integrated a tailored lead management system to position Calaways as an industry leader. My solution focused on: 1. **Custom Theme Development:** I built a bespoke, mobile-first theme from scratch. This provided a unique, professional design that set them apart from competitors and allowed for a highly optimized, fast-loading user experience. 2. **Strategic Content Architecture:** I designed and implemented custom post types for their specific services and case studies. This created a clear and compelling narrative for potential clients and made it simple for the Calaways team to update their content. 3. **Advanced Lead Capture:** I integrated and customized a professional forms plugin with multi-step logic. This created a 'solution finder' that guides potential clients through a series of questions, qualifying the lead and sending detailed information directly to the sales team.